May 5-7, 2010 | CICG, Geneva, Switzerland
Lift10 gathered 1000 participants to explore the most overlooked aspect of innovation: people. Known in techno-parlance as users, people ultimately define the success of all technological and entrepreneurial projects. Their approaches are unique, influenced by cultural and generational diversity. During 3 days Lift10 explored the myths and uncover the reality behind the "connected people" in speeches, workshops and the interactive “Lift Experience” exhibition, curated by HEAD.