Adrian Hon is co-founder and CEO at Six to Start, specialising in gamelike stories and story-like games, the latest being the world's bestseller smartphone fitness game, "Zombies, Run!" with over one million players. Clients have included Disney, the BBC, Channel 4, and Penguin, and Six to Start has won multiple awards including Best of Show at SXSW.
Adrian is author of A History of the Future in 100 Objects, and has written a column about technology for the Telegraph. He originally trained as a neuroscientist at Cambridge, UCSD, and Oxford.