The aim of this workshop ist to develop sketches of new business models that could facilitate Personalized or Precision Medicine to finally become a reality in regular care in 5-10 years from now.
A key challenge is the modernization of diagnosis in the age of wearables, (gen)omics, big data, and highly engaged patients, as a basis for choosing the right therapy / intervention for a particular patient, at the right time and dose.
Our emphasis will be on non-oncology medical need that is rising as a consequence of aging populations, as our healthcare systems urgently need new kinds of more integrated solutions there. This includes chronic diseases that are slowly developing over time, which make up about half of the healthcare cost today and will increase in the years to come.
Ideas: anything goes, as long as it’s likely to help improve patient outcomes and experience, and fits the philosophy of “doing good, for business”.
If any of the teams develop momentum around their ideas and would like to follow up after the LIFT conference to further develop them, the new Precision Medicine Group Basel Area will do what we can to facilitate that follow-up, to develop strong proposals that might actually lead to the development of novel solutions.