Gabriel is a digital strategist. For the last 15 years, has helped a diverse range of companies to find their spot in digital. Both in Brazil and in the UK, developed and executed digital strategies for brands like Adidas, Citibank, Fiat, Gatorade, Nivea, Petrobras, Philips, Sony Ericsson and TIM. In 2009 and 2010, lead the strategy team responsible for the Fiat Mio project, the world’s first ever crowd sourced car.
Holds a master degree in Advanced Marketing from Lancaster University in England; MBA in Business Strategy from UFMG; and a bachelor degree in Advertisement from PUC-MG. Is a permanent lecturer in digital strategy at Uni-BH, and invited lecturer at ESPM, FDC and others. Member of the research center Atopos, USP.