Jun 15, 2017

From staring to making: a new innovative format

After 11 editions of the Lift Conference in Geneva, Lift came back this year for its annual event with a new format. The Lift Conference became the Lift:Lab to deliver a more intimate and interactive experience to its participants and community. From the conference format where people “stare at innovation”, Lift moved to a new format closer to its mission: “make innovation happen”.

The Lift:Lab was designed to allow individuals and organizations to tackle business and societal challenges using collaborative innovation. Participants had access to a diverse community of innovators and experts, rapid prototyping capabilities, rich & diverse sets of expertise as well as the latest innovation methodologies & tools to bring their ideas and projects to life through hands-on building and experimentation.

The Lift:Lab was about empowering teams to work on their own projects, exchanging and learning with technology experts, participating in interactive workshops, listening to inspiring talks, and connecting with fellow innovators. Human interactions were at the center of this open innovation set-up, as we had the pleasure to welcome specialists such as Alex Osterwalder, who shared his latest thoughts on innovation processes, Jean-François Noubel presenting his work on collaborative intelligence or Eva Richterich, who presented the Ricolab initiative.

The Lift:Lab was designed to allow individuals and organizations to tackle business and societal challenges using collaborative innovation.

Highly motivated teams embracing open innovation

This first edition of the Lift:Lab welcomed 35 teams coming from Europe and Asia. In line with Lift's DNA, they represented various industries: energy, urbanism, policy-making, academia, fast-moving consumer goods, gaming, life sciences, etc., as well as structure sizes and purposes: corporations, startups, SMEs, government organizations, and the civil society.

The teams, ranging from 5 to 9 members, were rich in diversity. Some invited clients to join them in the experience to co-create new services, others invited their partners and stakeholders to improve an offering, and finally some of them recruited on-site new team members to bring an external perspective to their reflexions.

We were pleased to welcome Nestlé, SIG, Française des Jeux and Canton de Genève, among many others. You can view the full list of participants here.

A customized innovation journey

Teams came to the Lift:Lab with specific ideas or challenges in order to take them to the next level. They worked during 2.5 days to find innovative and creative solutions to bring their projects to life. The teams followed unique, customizable paths, going through a set of modules (“beacons”) in various orders based on their needs, building their very own prototyping journeys. These modules were classified in six categories: inspiration, solution shaping, testing, ecosystem engagement, project management and team happiness. More specifically, beacons included business modeling, 2D and 3D prototyping, IoT prototyping, etc.

Experts, speakers, coaches, and the community at hand

The Lift:Lab was not only about working on a team's project; it was also about discovering technology trends and tools to explore how they could support their needs. For example, how smart contracts could be integrated into an existing process, or how bio-inspired designs could bring breakthrough in product development. Experts were available on site and could be pulled in by the teams to collaborate with them on their projects. All together, over 50 experts from various sectors and industries were present and covered topics such as collective intelligence, blockchain technology, biomimicry, smart investment, design thinking, brand storytelling, and IoT.

Each team benefited from a dedicated innovation coach whose objective was to help the team navigate and customize their experience, recommending specific experts’ contributions.

Discover all of the people involved at the Lift:Lab here.

Projects in the spotlight

We ran a workshop on the future of education, tackling challenges about the current education system and explored innovative approaches to build the society of tomorrow for our children.

Lift:Youth welcomed kids aged 11-18 years old to design their future education program. Supervised by coaches and entrepreneurs, the junior teams experienced the first steps of transforming the best ideas into true creative projects: brainstorming, proposal development, live market research, and pitch preparation.

The Lift:Lab also hosted the second edition of the Health Game Jam, an initiative aiming at co-creating and gamifying health therapies for children experiencing respiratory diseases.

What’s next for the Lift:Lab?

As you may know, the Lift:Lab was an experiment for Lift, scaling up a format that was initially prototyped in Hong Kong, then tested at Lift16. Our goal is to create the right format to offer the best possible experience and create value for our fellow Lifters!

Since we take nothing for granted and are playful, we have spent the last few weeks talking to many of you to understand your experience, collect your feedback and recommendations in order to improve and build an even better event.

If you want to be part of the Lift:Lab18, please contact us here! In the meantime, check out our full photo album to remember the good times!

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