Great book: "Interviewing Users" by Lift speaker Steve Portigal
Steve Portigal, who delighted us with his speech Lift11 speech "Discover and act on insights about people" just published his first book:
Interviewing Users explains how to succeed with interviewing, including:
- Embracing how other people see the world
- Building rapport to create engaging and exciting interactions
- How to listen effectively in order to build rapport
Our editorial colleague Nicolas Nova reviewed the book and obvisously loved it:"A great how-to handbook for anyone engaged in user interviews, conducted in a design context. The book is packed with ideas, guidelines, and tricks on how to surface relevant insights for new products and services. This book is a fantastic compilation of insights and methodological tricks!"
Get your copy: Use discount code LIFTCO2013 to get 20% off Steve's book here. Also on May 15th Steve will be doing a free webcast entitled Interviewing Users: Uncovering Compelling Insights, join in!