New lift13 speaker: Venkatesh Rao

Magaly Mathys, Sep. 7, 2012

At Lift13, Venkatesh will stimulate our thinking on Resilience and Resistance. As an independent researcher, consultant and writer with over a decade of experience in corporate, academic and startup settings, he has authored the popular ribbonfarm blog with posts featured on Slashdot, Kottke, BoingBoing, and The New York Times.


Venkatesh recently wrote an insightful piece that caught our attention. It addresses how we fail to notice when the "future" actually arrives, and how technological adoption is about turning innovative products and services into what he calls "manufactured normalcy": the incorporation of a piece of technological novelty into larger conceptual metaphors built out of familiar experiences.