Feb. 5-7 2014 – CICG, Geneva, Switzerland

Innovating through asking reverse questions

Thu, Feb. 06 2014 - 11:30
Room 20 (Level 3)
  • Associate Professor in Complexity and Innovation Management at Euromed Management

In this workshop participants will practice innovation driven by reverse questions. In reverse question innovation, the game consists in finding novel applications for existing technologies rather than developing new technologies to solve existing problems. Technologies and capabilities have an inherent (and unpredictable) creative potential that leads to the emergence of novel functions for which the forms were not originally designed for.

Participants will work in groups and asked to apply reverse-question innovation techniques to their own or freely selected products/technologies.