David Rose

Chief Executive, Vitality

David Rose is a product designer, technology visionary, and social entrepreneur.


Currently David is Chief Executive at Vitality, a company that is reinventing medication packaging with wireless technology.


Rose founded and was CEO of Ambient Devices where he pioneered glanceable technology: embedding Internet information in everyday objects like light bulbs, mirrors, refrigerators, umbrellas to make the physical environment an interface to digital information. He founded Viant’s Innovation Center, an advanced technology group for Fortune 500s including Sony, GM, Schwab, Sprint and Kinkos. He helped build Viant to over 900 people, $140M and a successful IPO.


In 1997 Rose patented online photo-sharing and founded Opholio (acquired by FlashPoint Technology). Before the Internet he founded and was President of Interactive Factory (acquired by RDW Group) which creates museum exhibits, educational software and smart toys, including the award-winning LEGO Mindstorms Robotic Invention System. Rose taught Interaction Design at Yale, and Information Visualization at the Harvard Graduate School of Design. He is a frequent speaker for corporate research groups and industry conferences. He received his BA in Physics from St. Olaf College, studied Interactive Cinema at the MIT Media Lab, and earned a Masters Degree from Harvard University.