Networked objects: from wifi rabbits to ubiquitous cities

Thursday, September 17, 2009 - 10:30

The spread of computers in everyday objects is an important trend. It started with the Nabaztag WiFi rabbit, and it is now coming to almost every single object around us.
How will our life change? What about privacy? Will life be easier or more complicated? What new opportunities and challenges are arising for citizens and organizations?

Storytelling: from one way communication to engaging communities

Thursday, September 17, 2009 - 14:15

Online services have revolutionized the way stories are spreading across the planet. What we see is a radical new way to reach and involve millions of people who do not simply want to "consume" content, but also have opinions and feelings they express and share in real time.

What does that mean for those who have a message to pass? How to build a story and maximize its impact? What level of openness is right when it comes to user generated content? Is it ethical for journalists to share information as stories to attract more readers?

Going green: the sustainable development challenge

Thursday, September 17, 2009 - 16:45

As our planet's biggest challenge, global warming is a recurring theme of Lift in cooperation with the non-profit IEC. How can we make our behavior more sustainable using current technologies? Can one person really have a positive impact and make a difference?

The social web: a place only for friends?

Friday, September 18, 2009 - 09:00

Online communities and social networks have been around for a while, and we start to have a pretty good sense of the opportunities and issues they create. Beyond collecting a maximum number of friends, social networks are where big companies try to advertise and control their brands, where a picture can make or break a career, where users increasingly broadcast rather than socialize.

What are the new models emerging? Are we forced to participate? How to deal with a world whose rules are still being written?

20 years of Korean internet: hear the story from the pioneers who built it

Friday, September 18, 2009 - 09:45

The pioneers who built the Korean internet will share their story, reflecting on a soon-to-be 20 years old industry, offering insights on the future of a media that went from being an early adopter tool to become a society changing technology used by 40 million people in Korea.

Building for connected people: architecture interacting with inhabitants

Friday, September 18, 2009 - 14:30

Ubiquitous technologies are creating many possibilities and challenges for architects. First used by artists, augmented reality, sensors networks, 3D screens or leds are changing our experience of our physical environment.

How can our buildings integrate the devices we carry with us? Will that make our houses smarter or dumber? How are the buildings of the future interacting with their inhabitants?

Stories: Inspiring life stories and projects

Friday, September 18, 2009 - 16:30

Lift traditionally closes on a session dedicated to inspiring life stories and projects. These speakers will amaze you with their ideas and achievements, and provide a unique point of view sure to make you react.... and come up with new ideas of your own.