After 11 editions of the Lift Conference in Geneva, we ran a new format in 2017, in line with Lift's experimental spirit. The Lift Conference became the Lift:Lab to deliver a more intimate and interactive experience to its participants and community. From the conference format where people merely “stared at innovation”, Lift moved to a new format closer to its mission which is “make innovation happen”.
The Lift:Lab was designed to allow individuals and organizations to tackle business and societal challenges using collaborative innovation. Participants had access to a diverse community of innovators and experts, rapid prototyping capabilities, rich & diverse sets of expertise as well as the latest innovation methodologies & tools to bring their ideas and projects to life through hands-on building and experimentation.
The Lift:Lab was about empowering teams to work on their own projects, exchanging and learning with technology experts, participating in interactive workshops, listening to inspiring talks, and connecting with fellow innovators. Human interactions were at the heart of this open innovation set-up, as we had the pleasure to welcome reknown experts such as Alex Osterwalder, who shared his latest thoughts on innovation processes, Jean-François Noubel presenting his work on collaborative intelligence and Eva Richterich, who presented the Ricolab initiative.