On June 7, nearly 2 years after the Lift16 Conference (February, 2016) with Joseph Lubin, co-founder of Ethereum, with a session dedicated to Blockchain Applications Beyond the Financial Sector, we gathered 4 startups and 50 participants for an intimate event at Flux Laboratory.
We discussed and explored subjects of concerns and interests around the potentiality and pitfalls that are offered by Initial Coin Offerings (ICOs): How to navigate in a fast moving environment? Why consider an ICO for your business development? What are the key challenges and opportunities when tapping into crowd sales? How to build a real community with concrete engagement and support from believers? Post-funding, how to deliver the technology and business promises? What are the profiles of ICO investors?
To discuss this subject we invited SonoCoin and Apelab, two Geneva-based startups that are currently preparing their ICO, as well as Vetri and Proxeus, that recently raised millions via this new form of crowd sales.