Laura Polazzi is UX Lead at Experientia (Torino, Italy). Her professional competences include ethnographic studies, user testing, concept design, information architecture and trend research. She studied communication and human-computer interaction at the University of Siena (Italy) and ergonomics at the University of Liège (Belgium). She has been a researcher at the University of Liège (Belgium), and at Interaction Design Institute Ivrea (Italy); she taught ergonomics and interaction design at Politecnico of Milan. As a consultant she has collaborated with companies including Ideo, Nokia, Motorola, Oyster partners, Faith Popcorn’s brain reserve, Added Value. At Experientia, she manages projects following the entire user-centred design process, from user research to concept development and implementation, with a particular focus on developing markets and financial services.
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