Laura Polazzi

UX Lead at Experientia

Laura Polazzi is UX Lead at Experientia (Torino, Italy). Her professional competences include ethnographic studies, user testing, concept design, information architecture and trend research. She studied communication and human-computer interaction at the University of Siena (Italy) and ergonomics at the University of Liège (Belgium). She has been a researcher at the University of Liège (Belgium), and at Interaction Design Institute Ivrea (Italy); she taught ergonomics and interaction design at Politecnico of Milan. As a consultant she has collaborated with companies including Ideo, Nokia, Motorola, Oyster partners, Faith Popcorn’s brain reserve, Added Value. At Experientia, she manages projects following the entire user-centred design process, from user research to concept development and implementation, with a particular focus on developing markets and financial services.