Cheryl leads and supports the marketing activity of the Information Department at the Institute of Development Studies, Sussex, whose free publications and websites communicate research and information about International Development. One area of her work is increasing understanding within the Department about its external environment and target audiences. Cheryl is particularly interested in applying marketing principles from other sectors to the Information Department's work. Outside of IDS, Cheryl is a marketing tutor for the Oxford College of Marketing, which enables her to share IDS' experiences with young marketers and belongs to several communications and marketing peer groups.
- Activities
- Lift:TransformLift gives organizations an edge by designing and implementing open innovation strategies through organizational programs.
- Lift:LabSince 2016, Lift has been running a new, experimental format designed to help project teams, re-imagine and accelerate their innovations, and to connect with the bigger picture of what is happening in society.
- Lift:CommunityLift runs initiatives around the world to engage communities to co-create, prototype and find solutions for a better future.
- Lift:EventsSince 2006, Lift has been organizing events using a unique approach, combining collaborative intelligence and open innovation, inspiring change makers to solve business and social challenges.
- About
- Insights
