Feb. 5-7 2014 – CICG, Geneva, Switzerland

Design Ethnography beyond User-Centered Design

Thu, Feb. 06 2014 - 09:00
Room 23 (Level 0)
  • Co-founder and project manager of the design agency Emphase Sàrl
  • Dean of studies at Geneva University of Art and Design (HEAD–Genève)
  • Principal at Near Future Laboratory and Professor at HEAD Geneva

Workshop description: "People-centered design", "User-centered design", "Human-centered design": these are common keywords and acronyms often used in circles interested in innovation. These approaches start from the idea that design should be on a certain understanding of how people behave. This workshop will address the ways one can go beyond these notions and engage the participants in discussing how creative workers can benefit from understanding practitioners with less standard techniques.

The workshop is based on the results of a study geared towards exploring how interaction designers deal with field research.

See the workshop main outlines here on Storify.